How Does Laser Engraving Work?
So what is laser engraving and what makes laser cut business cards better? The term “laser” is an acronym for Light Amplification by Stimulated Emission of Radiation. In our process, a beam of light is reflected through a series of mirrors, which eventually point the beam downward inside a moving carriage, through a focus lens designed to concentrate the light into heat at an exact point. That point where the laser touches the surface is called the “focal point” and is where the heat is most intense. This focal point is less than a millimeter in size, however the diffraction of heat upon contact with the surface usually equates to roughly 1/200” in actual cutting accuracy.
The energy that is delivered to the focal point actually changes the material. By varying the intensity of the beam, we can engrave at different depths, or even cut all the way through the material for a unique edge or die cut look, which basically means we cut and engrave your metal, plastic, or wood business card by controlling and positioning an intense beam of light. Yeah, we think it’s pretty cool, too.
So in comparison, rather than a printer adding ink to a card, we use a laser to remove material. Your name, number, logo, and whatever else that is on your card design is actually engraved into the material rather than onto it. This gives it a nice aesthetic, visible depth and texture. Another great thing about this process is that it does not involve any bits, blades, ink, or other components that need to be replaced, which allows us to ensure that each and every card is consistent in it’s look and end quality.
Over the years doing custom fabrication for a variety of clients, we noticed a continually increasing demand for laser cut business cards. As simple as they are, they say so much, so quickly. We also noticed repeat business from these clients, which made us think, “hmmm, these cards must be having a positive effect for our clients” and so Proper Recognition was born.
We operate a Universal Laser Systems XLS 600 and an Epilog EXT36, both of which are able to engrave, etch, score and cut on all different types of materials, basically anything that responds to heat. We currently offer our laser cut business cards on wood, plastic, and metal. Over the years we have found that these materials work best, as they are durable, thin enough to carry in your wallet, but hit hands with a great of impact. We look forward to making some for you.